Does the world need another premium leather men’s footwear and accessory brand? Or more precisely, is there a meaningful market opportunity for a disruptive, direct-to-consumer brand offering at an accessible price point? That was the question posed to Shine.
An answer in the affirmative was by no means a given, considering some daunting external forces at play. To wit: radical shifts throughout the channel, increasing (and changing) pressures on manufacturers and a more demanding consumer than ever before — not to mention literally dozens of competitive disruptors already in the mix, each seeking their own foothold in the coveted premium market segment.
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“When I came to the decision to leave my corporate gig and launch a new bespoke brand of men’s footwear and accessories, the first call I made was to Shine. This is my third time working with Shine, and we have strong mutual trust based on soul-baring honesty — plus a level of collaboration and teamwork that have consistently delivered outstanding results.
“For this new venture together, we are bringing a disruptive, direct-to-consumer brand to market from the ground up. From the brand name to packaging, photography to social, e-commerce site to paid media, Shine has been a true partner at every step. Most importantly, Shine provided initial research to validate the concept of the business. From cutting edge creative and incredible copywriting to a digital team that is in a class by itself, Shine exemplifies what a relationship and partnership with an agency should be.”