When you want to grow a brand with hopes of one day selling it, it's critical to, well, have a marketable brand. As such, the new owners of Cybros, the Sprouted Bakehouse turned to Shine for a complete brand overhaul.
This meant finding the optimal way to honor the integrity and quality of the product — while also amplifying its appeal to new retail partners and consumers alike.
Meet Angelic Bakehouse®. A name that reflects the purity of the ingredients used and processes applied when making every product. From a new logo and packaging to digital and social design, the entire brand presence is an honest manifestation of the product itself — wholesome and pure. And in a category overrun with old-fashioned hearth and oven-related design, Shine took a fresh approach — allowing the brand, and thus the products, to truly be seen as a fresh take on bread.
The result? A radical reinvention that contributed to a 15-fold increase in distribution, including Whole Foods Market, Hy-Vee, SuperTargets. And just four years after our initial engagement, a strategic sale to a national specialty foods company — helping further accelerate the company's commitment to new, innovative, trend-relevant products.