Shine Lion Shine United


At Shine, we believe no problem is too big. Or too small for that matter. Point is, we have the creative and strategic chops to discover smarter solutions for problems of all shapes and sizes.

Problems We Solve
  • How can I reposition my business and brand for growth?
  • How can I create deeper brand meaning in a changing world?
  • How can I build brand affinity at every point of contact?
  • How can I better manage my portfolio of brands?
  • How can I optimize the digital expression of my brand?
  • How can I maximize my marketing communications investment?
Services We Offer
  • Insights, analytics and investment planning
  • Target definition and positioning
  • Brand architecture strategy
  • Naming and visual identity
  • Creative development and campaign activation
  • Creative asset development, creation and analytics
  • Digital platform architecture and development
  • Omnichannel communications optimization


    We provide challenger thinking for bold brands. The kind of thinking that looks sideways at convention, asks the hard questions that others dodge and parry, and isn't afraid to push hard on the alignment between ambition and commitment.

    At the end of the day, a successful client-agency partnership is just that — a partnership. And partnership requires trust, openness and alignment, on both purpose and process.

    Back in 2001, we created something we call the “Shine Charter” — a written statement of the commitments we make (and keep) for and with our clients, day in and day out, 365 a year. Here is a snapshot of those promises — in the spirit of understanding whether Shine is right for you.

    We will always be truthful and honest. This means there can be no sacred cows. This means we will question everything — and overlook nothing. It means we will ask the hard questions. And, in turn, we ask that our clients are open, honest and truthful. We ask that they tell us the truth — when we succeed, and when we don't. We work best together as a team, not apart as individual constituencies with separate agendas.

    We will always be passionate about our clients' business. And the day we're not, we'll respectfully resign their account. We are not in the marketing business, the branding business or the advertising business. We are in the business of generating and executing ideas that build brands and generate sales. As such, we ask that our clients listen with an open mind. That they bring us their ideas, their passion, their excitement, their naked truths. We ask that they allow us to engage them, to refer to them and us together as “we.”

    Profitability for all. We're in business, just like our clients. To serve the community, to hopefully better humankind, and yes, to make a buck or two. By way of making the implicit explicit, we need to be profitable in order to employ talented people and deliver best-in-class thinking for our clients. We don't expect to be billionaires, but we do expect to earn an honest day's wages for an honest day's work. We don't double bill hours, we don't triple-net bill, we don't hide or obfuscate anything. At the end of the day, we hope to make a 10% profit margin. We ask that our clients don't beat us up time and again over budget. We ask that they pay their bills on time. We're happy to invest in their business — provided they invest in ours.

    WE DO IT BECAUSE WE LOVE TO. Shine is different. Shine is fresh. Shine is an employee-owned full-service branding and advertising consultancy. Our work is less like a job and more like a calling. Each and every one of us is hell-bent on generating big ideas and executing them brilliantly. Our work creates passion between consumers and brands. It is this passion that drives brand equity and, ultimately, bottom-line results. Period.

    This is who we are. This is what we do. This is an overview of the clients we serve and the method by which we do it.


Strategic Consulting
  • Budgeting and Investment Strategy
  • Target Audience Segmentation and Insights
  • Brand Essence Definition and Analytics
  • MarCom Planning and Optimization
  • Quantitative and Qualitative Research
Media Planning and Buying
  • Competitive and Trend Analysis
  • Media Mix Performance Modeling
  • Offline Media Negotiation/Buying
  • Digital Media Negotiation/Buying
  • Campaign Tracking and Optimization
Digital Marketing
  • Web Development
    • Information Architecture
    • Design and Production
    • In-House Programming
  • Mobile Platform Development
  • Online Marketing
    • Information Architecture
    • Design and Production
    • In-House Programming
  • Social Media
    • Facebook Strategy and Content
    • Twitter/Pinterest/Tumblr Strategy and Content
    • Blog Design and Content Generation
  • Analytics and Optimization
Advertising and Design
  • Brand Identity and Logo Design
  • Print Advertising
  • Television and Radio Advertising
  • Video Concepting and Development
  • OOH Advertising
  • Brochure/Catalog/Direct Marketing
  • Point of Sale/Event Kits
  • Packaging Design
  • Retail Promotions