Shine Lion Shine United

Our Work

LaCrosse Footwear


Do one thing and do it right. For over a century, that's exactly what LaCrosse Footwear has been doing — making the best rubber boots and outdoor gear. LaCrosse partnered with Shine United for a brand makeover that started with research and planning and ended up with fresh thinking at nearly every point of contact with consumers and retailers. As an agency that truly understands the outdoor category through and through, it was our pleasure creating the work.

01 / Brand Video
02 / Print Advertising
03 / Outdoor Advertising
04 / Digital Advertising

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05 / Social Media
06 / Product Videos