As Erbert & Gerbert's neared their landmark 100th store, they turned to Shine to help them sharpen their target, enhance their position and optimize key points of contact with the brand. The result? The bold, quirky "Live Flavorfully" campaign — one part affirmation of what the brand has always stood for, one part declaration of their purpose as a sandwich chain and one part differentiation that drives comps, counts and loyalty.
