Shine Lion Shine United

Our Work



A European brand rooted in research-driven product innovation, CURREX’s activity specific insoles support athletes and everyday people to deliver superior performance and reduce injury risk. Shine has helped grow CURREX’s business in the US through communications and support for specialty retailers, optimizing within the Amazon platform and by launching a D2C ecommerce channel integrated with FBA.

“Shine has been an invaluable partner in growing CURREX in the US market, serving as an extension of our marketing team. With a strategy rooted in consumer research and development of more focused target audience definitions we’ve worked together to grow the business both at retail and online, launching a D2C e-commerce platform and expanding our presence and sales on Amazon. Shine’s smart approach to influencer outreach and marketing has allowed us to efficiently drive word of mouth with key influencers in the medical and sports communities.”

— Lutz Klein, CEO and President

01 / Website

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02 / Email
03 / Amazon Storefront

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04 / Collateral

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05 / Print Adds