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News / May 08, 2019

Nutradried Food Company Names Shine United Agency of Record

Cheese Snack Looks to Break Out of the Pack with Bold Rebrand

NutraDried Food Company has named Shine United agency of record for the Moon Cheese brand. Moon Cheese is a crunchy, high protein snack made only of cheese. This all natural, 100% cheese product requires no refrigeration to make it easy to eat on-the-go.

Shine United, a full-service advertising, design and digital agency based in Madison, Wisconsin, will be responsible for creating differentiation for Moon Cheese within the snack category, identify potential growth opportunities for the brand and increase sales of the product.

“I’ve long admired Shine’s work in helping transform and elevate brands across many marketing categories and channels,” said Mike Pytlinski, CEO of NutraDried Food Company. “They have been leading our foundational brand research initiative over the past few months and have proven to be smart, strategic, creative and a great partner overall. I’m tremendously excited about what Shine will bring to the table to help us drive growth.”

The engagement will be focused, among other projects, on packaging redesign, social media management, digital advertising and a new website. The goal of these projects will be to raise awareness within a crowded snack field and to increase consideration and trial among potential consumers.

“As an agency, we’re always looking for brands that are on the cusp of something big,” said Curt Hanke, Shine founder and CEO. “Moon Cheese is exactly that — a phenomenal product poised for tremendous growth. We are truly fired up about the opportunity to help crystallize this brand and catapult it forward.”

About NutraDried Food Company
NutraDried Food Company LLC, based in Ferndale, Washington State, is a wholly-owned subsidiary of EnWave Corporation that is leveraging REV® technology to produce innovative snack food products. NutraDried was the first partner of the Company to take REV®dried snack cheese to market at commercial scale.

Operating primarily in the dairy vertical, NutraDried manufactures the clean label snack, Moon Cheese®. This 100% crunchy-cheese-snack product is sold across the United States through over 25,000 retail stores. For more information on NutraDried Food Company, please visit

About Shine United
Shine United is a $41 million advertising, design and interactive agency located in Madison, Wisconsin. The privately held company’s client roster includes national consumer brands such as Harley-Davidson, Wisconsin Cheese, GORE-TEX,, UW Health, Quartz health plans, Veridian Homes and LaCrosse Footwear. Shine is an environment where creativity, brilliance and teamwork are allowed to flourish – part of the reason we have been included in the best places to work in America by Outside Magazine the past six years. Learn more at Shine On.