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News / June 4th, 2019

CURREX LLC Names Shine United Agency of Record

German Shoe Insole Brand Looks to Make an Impact in the U.S. Market.

CURREX LLC has named Shine United agency of record for their U.S. division. CURREX develops innovative, dynamic shoe insoles that can increase comfort and help reduce foot pressure.

Shine United, a full-service advertising agency based in Madison, Wisconsin, will be responsible for helping establish CURREX as a go-to insole brand for everyone from competitive athletes to causal outdoorsmen and professionals who spend their days on their feet.

“While CURREX has a strong presence in Europe, it’s time for us to make a bigger impact in North America. As such, we were looking to partner with an agency with both strategic and creative firepower that can scale with us as we grow. Given their expertise in marketing active lifestyle brands, Shine was a perfect fit and we’re excited to partner with them,” said Lutz Klein, CEO and President of CURREX LLC.

The engagement will initially focus on online and retail strategies, sales collateral and packaging to help open new doors and increase awareness and consideration with U.S. consumers.

“Helping a brand break into the U.S. market is a challenge that requires a sophisticated strategic plan and a team of dedicated marketers and storytellers who are passionate about seeing that brand succeed, which Shine has in abundance,” said Curt Hanke, Shine founder and CEO. “In CURREX, we see a great product with a great foundation — which we’re excited to build upon to generate an unfair share of attention for the brand.”

CURREX LLC was founded in Hamburg, Germany and provides award-winning, innovative insoles for a variety of activities including running, soccer, cycling, hiking, hockey, golf and skiing. Learn more at

About Shine United
Shine United is a $51 million advertising, design and interactive agency located in Madison, Wisconsin. The privately held company’s client roster includes national consumer brands such as Harley-Davidson, Wisconsin Cheese, GORE-TEX,, UW Health, Quartz health plans, Veridian Homes and LaCrosse Footwear. Shine is an environment where creativity, brilliance and teamwork are allowed to flourish – part of the reason we have been included in the best places to work in America by Outside Magazine the past six years. Learn more at Shine On.