We are Shine United. WHILE MOST AGENCIES NEED TO BE A CHAMELEON OF SORTS TO ATTRACT OUTDOOR SPORTS & LIFESTYLE BRANDS, WE HAVE THE LUXURY OF BEING OURSELVES.WE KNOW WHAT IT TAKES TO COMPETE IN THE NEW ERA OF OUTDOOR RETAIL. HOW TO GARNER OUR UNFAIR SHARE OF ATTENTION, CONVERT INTEREST AND FAN THE FLAMES. OUR THINKING IS BOLD. OUR IDEAS ARE FRESH. OUR PASSION FOR WHAT WE DO IS DOWNRIGHT INFECTIOUS.
Aguila Ammunition is all about delivering high-performance ammo and utilizing state-of-the-art technology in every single one of their rounds. To elevate their brand and fuel growth, Aguila partnered with Shine United for a comprehensive brand makeover — resulting in a 42% increase in awareness and a 34% increase in sales.
Swipe For More
Do one thing and do it right. For over a century, that's exactly what LaCrosse Footwear has been doing — making the best rubber boots and outdoor gear. LaCrosse partnered with Shine United for a brand makeover that started with research and planning and ended up with fresh thinking at nearly every point of contact with consumers and retailers. As an agency that truly understands the outdoor category through and through, it was our pleasure creating the work.
Swipe For More
SureFire enlisted Shine to help them upgrade their web platform with a new website that provides a better sales flow and customer experience more aligned with the brand’s true essence. The resulting website, designed and developed by Shine, has a bold new look that showcases SureFire’s products as the serious, tactical gear that they are.
As part of a creative overhaul for the Rocky Mountain Elk Foundation, a conservation organization that seeks to ensure the future of elk, other wildlife and their habitat, Shine developed a new website, an updated logo and new brand identity.
Swipe For More
For over 100 years, O.F. Mossberg & Sons, Inc. have been synonymous with durable and reliable firearms. From the Brownie trapper pistol developed in 1919 to the MC1sc™ subcompact 9mm pistol of today, Mossberg has built a legacy of innovation and performance. Mossberg partnered with Shine United to help steer the future of brand with projects that included everything from research and strategy to catalogs, print ads, and brand videos.
Swipe For More
You can't mention fly fishing and not bring up the name Winston Fly Rods. In an increasingly competitive category, Shine United was tasked to encapsulate and promote their reputation via both a print campaign and website.
Swipe For More
With a highly anticipated new pattern — and the largest product launch for the brand to date — SITKA® Gear engaged Shine to help bring their new Whitetail hunting apparel line to market. The campaign started with deep, collaborative brand and marketing communications planning — and culminated in a high-impact brand book, print advertising and digital advertising.
Swipe For More
Swipe To View More
“Shine United blends smart strategic thinking with bold creative to generate results for our business. Through our partnership with Shine, we're expanding brand awareness and reaching into new segments within the marketplace. Shine is a perfect fit for us, given their passion for shooting sports and extensive experience in the outdoor industry. They have done a phenomenal job and we couldn't be happier with our partnership.”
“We wanted to make some real noise in the industry to promote our full line of true high-performance ammunition. Shine's creative is generating significant increases in awareness and consideration, both in the channel and at a consumer level. We couldn't be more pleased with the work and are excited about a big future together.”
“I have a lot of confidence in our choice of agency partner with Shine United. This campaign is two years in the making and we couldn't be happier with how it came together. Shine really understands our brand and our consumer, and as a result, they have built messaging that not only speaks to the great folks who wear our boots but it also connects with them on an emotional level. In short order, Shine has earned the trust of our company across the board.”
“We've been amazed at how quickly Shine has grasped our brand, our product and our culture. We've traditionally approached the running category from an ingredient perspective. We decided a few years ago to change that approach, and Shine was instrumental in helping us change the strategy and the messaging. Shine came to the table very prepared and drove us to think about the category in a different way. We ended up with great creative that was well received not just by consumers, but also our licensee base and retailers.”
“Shine is a GREAT partner for W.L. Gore & Associates. Shine's ability to deliver smart and authentic contributions to our business thinking has made them a valuable asset for us across our multiple markets and channels of business. Shine's team does a great job at understanding the needs and dynamics of each of our business teams that they work with. Shine inspires us, makes us smarter and is fun to work with.”
Question about Shine? Project to discuss? Just want to know more?
Fill out the form below and we'll be in touch very soon.