Shine Lion Shine United

News / June 11, 2017

Shine creates a new poster campaign for the Wisconsin Union

A campaign for the coolest spot on campus

The Wisconsin Union is by far one of the most sought after and history-rich destinations on the University of Wisconsin – Madison campus. It offers everything from social and educational activities and organizations to food, drinks and live music out on the Memorial Union Terrace.

Shine United created a poster series campaign to help communicate to students the Wisconsin Union offerings in an interesting way by using bold colors and headlines like β€œNew experiences to think fresh. Think fresh to engage your mind. Engage your mind to enrich your life.” Each poster touches on a different feature of the Wisconsin Union, truly showing that there is a lot to get involved in.

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