A campaign for the coolest spot on campus
The Wisconsin Union is by far one of the most sought after and history-rich destinations on the University of Wisconsin – Madison campus. It offers everything from social and educational activities and organizations to food, drinks and live music out on the Memorial Union Terrace.
Shine United created a poster series campaign to help communicate to students the Wisconsin Union offerings in an interesting way by using bold colors and headlines like “New experiences to think fresh. Think fresh to engage your mind. Engage your mind to enrich your life.” Each poster touches on a different feature of the Wisconsin Union, truly showing that there is a lot to get involved in.