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News / January 20, 2020

Shine United Launches New Website for Rocky Mountain Elk Foundation

RMEF connects its brand with a new generation of conservationists.

Shine United is thrilled to announce the launch of a new website for the Rocky Mountain Elk Foundation (RMEF).

The new RMEF website is part of a creative overhaul for the not-for-profit conservation organization that seeks to ensure the future of elk, other wildlife, their habitat and the American hunting heritage. Most recently, Shine revealed an updated logo along with a new brand identity for the RMEF. The logo and identity give the brand a more contemporary look and feel – which ultimately will more effectively connect with a new generation of conservationists.

"From a brand positioning standpoint, the new site is a better reflection of who the RMEF is today. More importantly, however, the site's advanced functionality will more effectively connect individuals to the RMEF – allowing it to continue to be a leader in conservation and the outdoor industry," said Chris Sprangers, Shine's Director of Outdoor Brands. "This will be a game changer. As an elk hunter and RMEF member, it's exciting to see such a storied brand continue to push forward."

Since its inception in 2001, Shine United has been revered for its bold brand evolutions, innovative marketing strategies and breakthrough creative executions. Shine has received much acclaim for its work for outdoor brands, as well as work done in the healthcare, active sport and food and restaurant categories. Shine’s portfolio includes work for Harley-Davidson, Mizuno Running, UW Health, Big Ass Fans and

"The site looks absolutely outstanding and represents a great leap forward for RMEF and our work," said Kyle Weaver, Chief Executive Officer at RMEF.

"As a group of outdoor enthusiasts, it is extremely rewarding for Shine United to be able to work with clients committed to the conservation of our natural resources and wildlife habitat," said Mike Kriefski, Shine United's President and Executive Creative Director. "As a hunter, outdoorsman and RMEF member, I could not be prouder of our partnership with the Rocky Mountain Elk Foundation."

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About the Rocky Mountain Elk Foundation
Founded more than 35 years ago, fueled by hunters and a membership of nearly 235,000 strong, RMEF has conserved more than 7.7 million acres for elk and other wildlife. RMEF also works to open and improve public access, fund and advocate for science-based resource management, and ensure the future of America’s hunting heritage. Discover why "Hunting Is Conservation™" at or 800-CALL ELK.

About Shine United
Shine United is a $51 million advertising, design and interactive agency located in Madison, Wisconsin. The privately held company's client roster includes national consumer brands such as Harley-Davidson, Wisconsin Cheese, GORE-TEX,, UW Health, Quartz Health Solutions, Veridian Homes and LaCrosse Footwear. Shine is an environment where creativity, brilliance and teamwork are allowed to flourish – part of the reason we have been included in the best places to work in America by Outside Magazine the past seven years. Learn more at Shine On.