Agency Hired to Amplify Growth of Quirky Restaurant Chain.
Shine United has been named agency of record for Erbert & Gerbert's Sandwich Shops, a 91-store quick-service sandwich franchise located in twelve states. Shine, which has a great deal of experience with food and restaurant brands, will be responsible for developing a comprehensive consumer campaign for the rapidly growing chain. The agency was hired without a review.
“In all of my time at Erbert & Gerbert's, we've never had a marketing partner take such a comprehensive, thoughtful approach to our brand,” said Eric Wolfe, president, CEO and chairman of E&G Franchise Systems. “We're truly inspired at what Shine will bring to the table, given their wealth of expertise, strategic rigor and truly breakthrough creative thinking. This partnership will doubtless lead to big wins for both our franchisee owners and the system as a whole.”
The campaign will be focused on building preference and loyalty for Erbert & Gerbert's within both established and new markets, and will include television, radio, digital, social and in-store executions.
“This is an amazing brand with a truly unique story,” said Curt Hanke, Shine founder and CEO. “We're honored to help write the next chapter with Erbert & Gerbert's — in new markets, with new media, and with a renewed focus on building brand fanatics across the country. We're truly fired up to work on such a wholesome, endearing brand.”