Agency Profiled in July/August 2017 Issue of Esteemed Industry Publication.
For the uninitiated, Communication Arts is the world's largest, most-esteemed publication for visual communications. Over the course of decades, “CA” (what it's commonly called in the industry) has been a source of inspiration for designers, art directors, illustrators, writers, photographers and all other creatives and industry professionals alike.
Inside the July/August 2017 issue you'll find an extensive 8-page feature article providing an in-depth look at Shine United, a Madison, Wisconsin-based advertising, design and digital agency. It covers the agency's origins, the meaning behind the name, the work the agency creates on behalf of its clients and the type of employee-friendly environment Shine has cultivated.
“It's a genuine honor to have our work, people and approach featured in such a prominent publication,” said Mike Kriefski, founder, COO and executive creative director. “Bottom line, we pride ourselves on developing arresting creative that generates real, measurable results. This feature does a great job showcasing the work our super-talented team creates in our ongoing quest to provide challenger thinking for bold brands.”
The feature goes on to talk about the genuine Midwest work ethic present at Shine United. It also explains how Shine consistently recruits top-notch talent from across the country to stay nimble, competitive and push the work from good to great for every one of their clients. Shine's approach also allows for closer, longer-lasting relationships between clients and the agency.
“When we founded Shine back in 2001 as three guys with a shared dream, being featured in Communication Arts was one of our big, hairy audacious goals, so this is quite an honor,” said Curt Hanke, founder, CEO and chief strategist. “We're tremendously proud of the clients we serve, the employees who consistently knock the ball out of the park on their behalf, and the amazing work showcased in this article. This is a testament to years of hard work and validation of what we do, day in and day out, for each and every one of our clients.”