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News / August 6, 2019

Shine United Launches Brand Campaign for Big Ass Fans

Inaugural Campaign Comes on the Heels of Being Named Agency of Record in 2018.

When a bold brand meets a bold agency, sparks fly. Such was the case when Shine United became the agency of record for Big Ass Fans, who — as their name clearly states — makes big ass fans.

As if you couldn't tell, the folks over at Big Ass Fans are beyond bold about their brand, and they have plenty of reason to feel confident in their business; their flagship product, the Powerfoil X3.0, is the world’s best-selling big fan.

When it came time to hire a new agency, Big Ass Fans decided to go with a partner that could go stride-for-stride with them in terms of unflinching attitude and creative firepower. The resulting brand campaign places their signature big fans front and center, highlighting the brand's exceptionally-engineered and visually-stunning masterpieces.

"Big Ass Fans is unapologetic in our approach to our brand and we wanted to partner with an agency that wouldn't try to put us in a box," said Jim Flickinger, Vice President and CMO at Big Ass Fans. "Shine United embraced our positioning and developed campaign materials that felt authentic to us. We're thrilled to have them as our partner."

Shine United has been creating strategic marketing plans and in-your-face advertising campaigns for the past 18 years. The agency, based in Madison, Wisconsin, has done it all from building a roadmap for success for emerging brands like Topper's Pizza and Mizuno Running, to campaigns for ecommerce giants Amazon and GoDaddy.

"We're excited about working with Big Ass Fans because their bold brand and premium product offering is in a position to see large growth strides," said Emily Bohochik, Vice President and Group Account Director at Shine United.

This campaign is only the beginning; at the moment, Shine is currently assisting Big Ass Fans with several strategic planning projects aimed at growing their business.

"Big Ass Fans is in a position where they are at the top of their category, but they are still hungry for more. It's an exciting position to be in as their agency of record because we have the strategic expertise to help them make those crucial decisions," said Curt Hanke, Shine founder and CEO. "On the creative side, we're primed and ready to deliver jaw-dropping campaigns that speak to their target and drive sales."

About Big Ass Fans
Starting in 1999, Big Ass Fans pioneered the high-volume, low-speed (HVLS) fan industry by introducing large industrial fans to agricultural spaces. Recognizing the fans' versatility, our customers began to install them in warehouses, factories, commercial spaces, and homes. With each new application, our engineers set out to design the perfect solution to meet our customers’ needs. Our dedication to innovation has led us to develop the industry’s first silent motor technology, smart fan controls and automation, and the world's brightest and most efficient LED products. For more information about Big Ass Fans, visit or call 877-244-3267.

About Shine United
Shine United is a $51 million advertising, design and interactive agency located in Madison, Wisconsin. The privately held company's client roster includes national consumer brands such as Harley-Davidson, Wisconsin Cheese, GORE-TEX,, UW Health, Quartz Health Solutions, Veridian Homes and LaCrosse Footwear. Shine is an environment where creativity, brilliance and teamwork are allowed to flourish – part of the reason we have been included in the best places to work in America by Outside Magazine the past six years. Learn more at Shine On.

Big Ass Fans Print Ad - More Powerful than the Big Bad Wolf