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News / December 16, 2019

Shine United to Present Branding Best Practices at Archery Trade Association 2020 Trade Show

Shine United, a full-service advertising, digital and design firm headquartered in Madison, WI, today announced that it will be presenting best practices on conducting a brand evolution at the Archery Trade Association (ATA) 2020 Trade Show.

The presentation marks the agency’s second appearance at the ATA Show; its first was in 2016, where Shine presented key findings from its proprietary quantitative study on “The State of the North American Whitetail Hunter.” The study was the first of its kind and provided key insights into six key hunter segments, their motivations and buying habits.

“In order to build a compelling passion-based outdoor brand, you need a wealth of data to make sure you maximize sales and equity,” said Chris Sprangers, partner and outdoor director at Shine United. “At this year’s ATA Show, we will be discussing key lessons for how to concept and execute a successful makeover that drives ROI — within an increasingly complex and competitive marketplace.”

The ATA Trade Show is the archery and bowhunting industry’s largest and most inclusive show. A member-driven event to promote commerce within the archery and bowhunting industry, this year’s show will be held Jan 9-11 in Indianapolis. Shine’s “Brand Makeover: Lessons in Brand Reinvention” will take place on Friday, January 10th at 1pm.

Shine United is one of the premier outdoor agencies in the country. The firm has been named one of the top places to work by Outside Magazine for seven years. And since 2001, in the endless pursuit of wilderness, Shine has been blessed to work with brands like LaCrosse Footwear, GORE-TEX Apparel, Winston Fly Rods, Rocky Mountain Elk Foundation, Congressional Sportsmen’s Foundation and Aguila Ammunition — as well as mainstream consumer brands like Harley-Davidson, Amazon and Kohler.

About Shine United
Shine United is a $51 million advertising, design and interactive agency located in Madison, Wisconsin. The privately held company’s client roster includes national consumer brands such as Harley-Davidson, Wisconsin Cheese, GORE-TEX,, UW Health, Quartz Health Solutions, Veridian Homes and LaCrosse Footwear. Shine is an environment where creativity, brilliance and teamwork are allowed to flourish – part of the reason we have been included in the best places to work in America by Outside Magazine the past seven years. Learn more at Shine On.