Archery Trade Association Trade Show

Come learn key lessons to help evolve your brand and drive ROI

KEY TOPICS WILL INCLUDE:
- Business Case: How to clearly articulate and prioritize desired outcomes
- Target Audience: How to use rich insights to prioritize customer segments to identify opportunities
- Brand Positioning: How to define a different, relevant and authentic positioning that drives impact
- Marketing Communications: How to thoughtfully build an investment plan with the right key performance indicators to help you optimize and maximize return
- Creative Development & Execution: How to create—and invest in—a powerful brand concept that can stand the test of time

WHAT:

Brand Evolution: Lessons in Brand Reinvention

WHEN:

Friday, January 10, 1-1:30pm

WHERE:

Archery Trade Association Trade
Show Coffee Talk in the MyATA Area

WHO:

Presented by Shine United

SHINE PRESENTERS

Chris Sprangers

Partner / Director of Outdoor Brands

Nick Newlin

Principal / VP, Group Account Director

John Krull

Principal / VP, Creative Director

Want to Receive a Recent Brand Evolution Case Study?

Located in America’s Heartland, Shine United is a $53 million advertising, design and digital agency that works extensively with recreational and outdoor brands. And, while most agencies need to be a chameleon of sorts to attract outdoor sports and lifestyle brands, we have the luxury of being ourselves – and living outdoors. Specializing in brand strategy, creative development, media channel management and digital/video content, our thinking is bold, our ideas are fresh and our passion for what we do is downright infectious.

SHINE UNITED PRESENTS

Brand Evolution

Lessons in Brand Reinvention

2020 ARCHERY TRADE ASSOCIATION TRADE SHOW